RANI is one of the leading juice brands in the Middle East and the flagship brand of Aujan Industries. Over the years Rani has established the unique brand property, "Float," the fruit juice with real fruit pieces, which has highly differentiated the brand within the fruit juice category.

30 years ago, Rani Float was launched in Saudi Arabia. Since then, Rani has experienced tremendous sales growth across the Middle East, North Africa, Europe and other export markets. The drink is sold in 56 countries and generates sales revenue above US$600 million. Rani is produced at Aujan Industries' own state-of-the-art facilities.

About Aujan

About Rani

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Did you know?

Rani means 'Queen' in Hindi and Urdu
Rani is a Saudi brand
Rani Float will celebrate its 30th anniversary in 2012
Rani Float has natural fruit pieces, carefully picked from the best crops across the world
Rani Float Peach and Orange are the best sellers across the markets.
More than 4,000 people shake Rani every minute
Rani sold more than 2.1 billion units in 2011, almost five times the number of people in the Middle East
The words most often used to describe Rani are the following: Unique, young, innovative, fun, popular, cool.

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RANI FLOAT CANS

Rani Float Cans - 240ml

Orange

Peach

Pineapple

Mango

Strawberry Banana

Rani Float Cans - 180ml

Orange

Peach

Pineapple

Mango

Orange

Mango

Peach

Pineapple

Strawberry Banana

Orange

Peach

Pineapple

Mango

Orange

Guava

Cocktail

Carrot Orange

Mango

Apple

Red Grape

Orange

Guava

Cocktail

Carrot Orange

Mango

Apple

Red Grape

RANI JUICE DRINK GLASS BOTTLES

Orange

Carrot Orange

Guava

Mango

Cocktail

Banana

Apple

Available in 200ml and 300ml / shelf life 12 months

Orange

Carrot Orange

Guava

Mango

Cocktail

Banana

Apple

Mango

Apple

Orange

Guava

Cocktail

Mango

Apple

Orange

Guava

Cocktail

FUN FRUIT MIXES

Rani Float Bora Bora

10 cl Rani Float Pineapple juice
6 cl Passion-Fruit juice
1 cl Lemon juice
1 cl Vimto syrup

Prepare in a blender or shaker, serve in a highball glass on the rocks. Garnish with 1 slice of pineapple and one cherry.

Rani Float Orange Cocktail

6 cl Rani Float Orange juice
2 cl Lemon juice

Stir juices together in a mixing glass, strain into a large cocktail glass, and serve chilled.

Rani Float Mixed Cocktail

1 dash Rani Float Orange juice
1 dash Rani Apple juice
½ Orange
½ Lime
½ Apple
1 dash Whipping Cream
Ice

Mix all ingredients in a mixer with ice. Serve in a small bowl garnished with strawberries or grapes and a straw.

Rani Float Peach Magnifico

2 oz Rani Float Peach juice
1 oz Rani Float Mango juice
4 oz Dry ginger ale

Pour ingredients into an ice-filled glass. Garnish with fruit, and serve.

Rani Float Pina Colada

2 cups Rani Float Pineapple juice
2 cups Skimmed milk
1 tbsp Vanilla extract
1 tbsp Coconut extract
Ice cubes
Mint Sprigs for garnish

Combine all ingredients, except ice cubes & mint, in a blender container and blend on high speed until frothy. Pour into 6 tall glasses filled with ice cubes. Garnish with mint sprigs, if desired.

Thicker Variation: Omit ice cubes. Freeze the pineapple juice in ice-cube trays, blend these cubes with the other ingredients and garnish with mint.

Rani Float Bora Bora

10 cl Rani Float Pineapple juice
6 cl Passion-Fruit juice
1 cl Lemon juice
1 cl Vimto syrup

Prepare in a blender or shaker, serve in a highball glass on the rocks. Garnish with 1 slice
of pineapple and one cherry.

Rani Float Orange Cocktail

6 cl Rani Float Orange juice
2 cl Lemon juice

Stir juices together in a mixing glass, strain into a large cocktail glass, and serve chilled.

Rani Float Mixed Cocktail

1 dash Rani Float Orange juice
1 dash Rani Apple juice
½ Orange
½ Lime
½ Apple
1 dash Whipping Cream
Ice

Mix all ingredients in a mixer with ice. Serve in a small bowl garnished with
strawberries or grapes and a straw.

Rani Float Peach Magnifico

2 oz Rani Float Peach juice
1 oz Rani Float Mango juice
4 oz Dry ginger ale

Pour ingredients into an ice-filled glass. Garnish with fruit, and serve.

Rani Float Pina Colada

2 cups Rani Float Pineapple juice
2 cups Skimmed milk
1 tbsp Vanilla extract
1 tbsp Coconut extract
Ice cubes
Mint Sprigs for garnish

Combine all ingredients, except ice cubes & mint, in a blender container and blend
on high speed until frothy. Pour into 6 tall glasses filled with ice cubes. Garnish with mint
sprigs, if desired.

Thicker Variation: Omit ice cubes. Freeze the pineapple juice in ice-cube trays, blend these cubes with the other ingredients and garnish with mint.

Orange

Apple

Mango

Cocktail

Cocktail 240ml

Cocktail 180ml

Red Grape 240ml

Guava 240ml

Tomato 180ml

Red Grape 180ml

Cocktail

Red Grape 240ml

Guava 240ml

Tomato 180ml

Red Grape 180ml

About Aujan

Though the Aujan family hails from Saudi Arabia, the roots of the family business can be traced back to Bahrain. Abdulla Aujan & Brothers was established in this Gulf country in 1905 as a family operation, which traded tobacco, rice, beverages and other commodities. By 1928 the company had obtained the exclusive Middle Eastern rights to import and distribute Vimto, a fruit based cordial drink which had been extremely popular in the UK since its introduction in 1908.

Achieving the imports rights marked the evolution of Abdulla Aujan & Brothers into the Saudi headquartered Aujan Industries, a change which resulted in the emergence of the international beverage company which exists today.

Today, Aujan Industries is the largest privately-owned, independent soft drink and confectionery marketer, manufacturer and direct distributor in the Middle East and is ranked among the top 100 companies in Saudi Arabia. With a turnover of over US$850 million, Aujan Industries holds a top three market position in every country in which it operates. The company's core markets are the Gulf Cooperation Council (GCC) countries of Saudi Arabia, Kuwait, Bahrain, Qatar, UAE and Oman, while its operations also extend to Iran, Iraq, the Levant, North Africa, South East Asia and Europe.

About Rani

Rani is the first "home-grown" brand for Aujan Industries. It comes in two categories: Float and juice drink. Rani Float is a juice with real fruit pieces, while the drink category is a regular juice. Rani is available in four different formats: cans, cartons, plastic and glass bottles.

In 1982 in Saudi Arabia, Rani Orange Float became the first product in the range to reach market. This was swiftly followed by a series of other formats, helping Rani to enjoy double digit growth in every year of its existence, and by 1999 annual sales had passed the ten million case milestone.

Rani Float's unique recipe of fruit juice and real fruit pieces (or "chunks") has proved to be hugely popular with the younger generation and is today available in a variety of flavours: Orange, Peach, Pineapple, Mango and Strawberry and Banana.

Over the years Rani has established the unique brand property, "Float," the fruit juice with real fruit pieces, which has highly differentiated the brand within the fruit juice category.

In addition to the great taste of Rani Float, the juice drink (Rani Juice drink) also offers unique, convenient and fun packaging. Rani juice drink comes in many flavours, such as Mango, Apple, Cocktail, Orange, Red Grapes and Guava.

In 2009, Rani Juice drink brand identity had a complete revamp (new packaging, new labels).

In 2010 Rani Float was re-launched in a new can, which fueled even more the growth and development of the brand. The new brand identity packaging of Rani Float provides a more contemporary look with a distinct burst of colour, reflecting the drink's famous fruit chunks and reminding consumers of the rich flavours that Rani Float offers.

The "Rani Float Ritual" is to "Shake, Open, Drink and Chew."

2010

30 Sec Orange Arabic

30 Sec Orange English

30 Sec Peach Arabic

30 Sec Peach English

30 Sec Pineapple Arabic

30 Sec Pineapple English

45 Sec Orange Arabic GC

45 Sec Orange English GC

2008

Arm Wrestling Arabic

Arm Wrestling English

Pole Fighting Arabic

Pole Fighting English

Sumo Wrestling Arabic

Sumo Wrestling English

2006

Chase 30 Arabic

Chase 30 English

Chase 60 Arabic

Chase 60 English

2005

Kitchen Arabic

Kitchen English

Locker Arabic

Locker English

Mall 60 Arabic

Mall 60 English

2004

New look Arabic

New look English

Disclaimer

The information contained in this website is for general information purposes only. The information is provided by Aujan Industries and while we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of Aujan Industries. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, Aujan Industries takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.